- Previous Cross channel Campaign
- NextInternational Brand Refresh
An offline newspaper with online follow up. This material has been created to boost referral leads and build customer loyalty. This newspaper is being send to customers exactly at the right moment, where data shows they are the most likely to refer and talk to others about solar.
The newspaper is full of inspiring content to give customers knowledge and goodwill to start the debate around common prejudices. Such as: infographics, unique discounts and technical know how articles.
Content is very much focussed on giving the readers tools to 'sell' solar and sustainability to others. Every page has an online follow up. Such as this specific page on upgrading your house.